IT’S THE CONSTRUCTION MODELLING SOFTWARE WHICH EVERYONE IS TALKING ABOUT BUT IS THE DIFFERENCE BETWEEN CAD AND BIM REALLY BLACK AND WHITE? HERE CALUM FISCHER-KEOGH EXPLAINS WHY BIM REPRESENTS THE BEGINNING OF A NEW ERA FOR THE INDUSTRY.
I enjoyed the film at face value; a story of the new taking over from the established order. A mistrust of change resulting in the demise of both silent films and their stars. The fall of the powerful, re-evaluation and finally redemption. As much as it was enjoyable, I saw it in a completely different light after reading a spoof review by architect Randy Deutsch, which has made me see “The Artist” in very different terms.
While obviously being a spoof review, Deutsch’s reworking of “The Artist” plot is a simple way to bring home the choices we must deal with in architecture through the ‘new’ BIM technology, while appreciating what is happening with the ‘old’ CAD technology. Sometimes describing a similar storyline or concepts in a different context can help clarify our understanding of the situation. The struggles between the established order and new technology and ways of doing things recur throughout history in many areas. Paul Morrell, the government’s chief construction adviser points out that in the electronics industry not a single valve manufacturer survived the arrival of the transistor! The same dilemmas and the same result where there is inability or unwillingness to react. It’s up to us what our response is to BIM. We can ignore it, put off committing until ‘the right time’, or make the effort to understand how we can best use BIM technology based on facts, not hype. It’s our decision whether we maintain our use of old CAD technology, or use the new BIM technology. Will we be like George Valentin, creating a new path to success?